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2 edition of Marketing subjects: Bertram Brooker and the vitalist construction of consumer subjectivity. found in the catalog.

Marketing subjects: Bertram Brooker and the vitalist construction of consumer subjectivity.

Adam Lauder

Marketing subjects: Bertram Brooker and the vitalist construction of consumer subjectivity.

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Published .
Written in English

    Subjects:
  • Marketing -- Psychological aspects.

  • About the Edition

    Discourse analysis of Bertram Brooker"s texts on marketing and advertising discloses a discursive construction of consumer subjectivity that is consistent with the vitalist paradigms of Bergson, Spengler, Murry and Haeckel. Comparison of Brooker"s statements on the organization of the subject with typical marketing texts from the 1910s and 1920s reveals that his model diverges from the dominant paradigm of the period, championed by early marketing theorists including Adams, Hollingworth, Lucas and Benson, and Scott. This hegemonic articulation of subjectivity coincides with the conclusions of experimental psychologists such as Fechner and Munsterberg. Whereas these authors employ mechanistic analogies to represent the operations of consciousness, and treat the subject as an information object, Brooker"s statements are consistent with Bergson"s formulation of a subject that endures. Similarly, Brooker"s abstract paintings implicate the viewer in an empathic mode of spectatorship that is consistent with the vitalist aesthetics of Bergson and Hulme.

    Edition Notes

    ContributionsUniversity of Toronto. Faculty of Information Studies.
    The Physical Object
    Pagination127 leaves.
    Number of Pages127
    ID Numbers
    Open LibraryOL19214990M
    ISBN 109780494161357


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Marketing subjects: Bertram Brooker and the vitalist construction of consumer subjectivity. by Adam Lauder Download PDF EPUB FB2

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Master’s thesis, University of Toronto. ———. It’s Alive. Bertram Brooker and Vitalism. In The Logic of Nature, The Romance of Space, edited by Cassandra Getty, 81– SECTION: Drawing of the interior of a building as if vertically sliced midway.

SELF: The self is the subjective sense of being a personal owner of and witness to what neuroscientists call “mind,” to distinguish it from “brain.”The brain is a physical organ, and although its structures and functions are enormously complex, it is an objective entity: that is, multiple observers can.